FEDOROV L.V., SEROVA D.S.
The study of dynamic changes in social assistance processes and phenomena makes it possible to examine the conceptual scheme of the cultural and historical process of social support, to identify factors that influence the provision of social services for a particular period of time. This article examines the main directions and conditions for the development of social institutionalization in Europe, analyzed the main mechanisms for the development of social assistance as a special type of public initiative and public policy
The article analyzes the practice of using machine learning products and methods of automated data collection for social entrepreneurship. The subject of the research is multi-agent technologies. A comparison of commercial and social entrepreneurship in relation to the methods used to organize the production process using multi-agent technologies is made, and the possibility of using these systems in social entrepreneurship is substantiated. Setting not identical goals does not prevent the use of methods of multi-agent systems, as the organization of the production process in both cases is almost similar
TURKOV M.M., VOLKOV D.V.
The article deals with the system of adequate organization of the methods that used in the practice of segmentation of the Internet audience. With the latest advances in information technology, the implementation of these techniques is carried out through automated systems, which allows to transform the market, both consumers and suppliers. These methods are a promising direction of development of the paradigm of modern marketing. The processing capabilities of streaming media through the release of computing power in modern conditions are the mainstream in the field of software development
LAZAREVA D.A., TOLMACHEVA A.G.
This article touches upon the issue of the “MOSCOW” concept. The aim of this work is to determine the core structure of this concept in Russian, English, French and Spanish languages. The purpose of this article is to define common and distinctive features in the core of the “MOSCOW” concept in order to prove or disprove our hypothesis that these structural elements are slightly different from one language to another. It gives a detailed analysis of the key components that lie deep in the core structure of this concept. Besides in this work we stress the difference between the terms “structure” and “content” in order to establish a strict line between these them for the further research. In the paper there were used such methods as comparative analysis, synthesis and description. The result of this study showed that all these languages possess three stable elements - “capital”, “city” and “centre”. Other components in the core structure of the “MOSCOW” vary in all these languages noting the cultural, linguistic and psycholinguistic differences in the perception of this concept by native speakers. This article is of interest to those who deals with the issues of psycholinguistics and for those engaged in this type of linguistic problems so these results can be applied in this field of research. The fact that the “MOSCOW” concept was not considered earlier in this aspect underlines the originality of this work. The conclusions are drawn that the core structure of this concept slightly differs in all these languages
PAPKOVA N.E., BAGROVA N.V.
The increase in the number of people of retirement age is a serious economic problem, both in the world and in the Russian Federation. The problem of elderly people in modern Russian society is state and socially significant. According to the authors, it is necessary to use the age approach adopted in social pedagogy, which allows to take into account and use the laws of personality development, as well as social and psychological characteristics of the individual. We consider the positive experience gained in Russia in working with people of “silver” age
ROPA A., SHMAKOVA N.
The aim of the present article is to analyse the sociological aspects of heteronormative discourses and gendered spaces in horse racing cultures as reflected in fiction and non-fiction literature and films devoted to horse racing. The method used for the study is critical reading of primary sources within the context of sociology and gender studies. The results of the study outline the dominant models of heteronormative discourse in horse racing narratives and the key social spaces where heteronormative identity is formed and discursively expressed. The results of the study can be used to analyse other narratives on horse racing, including literature, films, biographies and interviews, as well as non-verbal phenomena, such as art and architecture associated with horse racing. The critical framework used in this study can be applied to other culturally significant sports. Horse racing narratives have never been analysed from gendered perspective, so this study will enhance our understanding of the dynamics of power in the world of horseracing, which has, in other respect, been subject to a limited number of sociological and anthropological studies. It is found that, while horse racing is theoretically gender-inclusive, the most prestigious races remain dominated by male jockeys, a situation confirmed and reinforced by the representation of horse racing in popular culture
EDILTRUDIS BORJAS SOLARES SIERRA
This article proposes a study on internal migration and social integration. It is a claim to a glance of these processes from different position. The main objective is to offer a conceptual framework for the understanding of the relationship between internal migration and social integration, considered as processes in a continuum of relational set up a mechanism of self-organization and social
The article draws conclusions about the content of publications of the leading print media of Ukraine on the prospects of Russian-Ukrainian relations. The author characterizes the importance of print media in the context of public opinion formation, emphasizes the total dependence of the editorial line of the leading magazines and Newspapers of Ukraine on the official position of Kiev regardless of their affiliation. It is concluded that print media of Ukraine carry out the political order by the administration of the president P. Poroshenko. The author characterizes the main Russophobic “myths” of the Ukrainian print media, on the basis of which conclusions are made about the lack of prospects for improving Russian-Ukrainian relations in the foreseeable future. The non-constructive nature of such position influencing the formation of the inadequate views of the majority of Ukrainians on the prospects of bilateral Russian-Ukrainian relations is emphasized
This paper is based on the data of the in-depth-interviews of the Polish respondents which was undertaken within the framework of “The Implementation of Youth Policy in the Countries of Europe, the CIS, in China and in India” research project for the Federal agency for youth affairs of the Russian Federation. Because of the special programs for youth, Poland is more and more attractive for exchange students and enrols from some foreign countries, and from Russia in particular as the Polish universities implement a large number of programs in Russian, and, consequently, allocate grants for young people with knowledge of Russian language. The Polish state offers an active support in the start-ups and development of the youth business, providing students with place and facilities to implement their business ideas. The paper focuses on the political movements of the school and university students, which also receive approval and support from the authorities, because they help to involve young people in the socially significant spheres (health care, education, culture) and act at the same time as an effective tool for shaping the political consciousness of young people. The paper also addresses the negative side of migration such as the gap between the cultural, religious and socio-political identities of the representatives of different countries
The purpose of this article is to study and analyze the current experience of international tourism organizations, foreign states and the Russian Federation in the development of tourism. The scientific work shows the importance of the tourism industry in the development of the national economy of the state. On the basis of the conducted research the article reflects the current problems in the Russian tourism sphere and presents the importance of the state policy in creating favorable conditions for the sustainable development of the domestic tourism in the state. Based on the analysis of the world experience in the field of tourism, the recommendations to improve the competitiveness of the Russian tourism product in the domestic and international tourism markets are proposed
Public opinion has always played an important role in the state. But the nineteenth century, especially during the Crimean war, it had no influence, as a result, Russia lost the war. The very term «public opinion» appeared relatively recently and has many interpretations. It is necessary to consider how this term was interpreted in the XIX century, how the opinion was expressed not only in Russia but also in the UK, and what the Crimean war influenced the opinion of citizens about the war and the state
TARARINA L.I., PETROVA T.D.
The paper presents a rigorous analysis of the strategies in simultaneous interpreting as well as the mistakes made by simultaneous translators due to linguistic and extralinguistic factors. Using the data recording method and generalization method, the authors analyse a number of translations of texts made simultaneously and define the major reasons for using certain strategies. Psychological factors causing mistakes in the interpreting process are considered in this article. The results of the study show that mistakes and inaccuracies are inevitable in interpreting but their amount can be reduced by constant polishing of translation skills. The study provides insights into the peculiarities of simultaneous interpreting and its results may be applied in teaching the art of translation at universities
DRYABZHINSKY O.E., ZUBKOVA V.M.
The purpose of our research was to identify the indicator capabilities of earthworms depending on the intensity of pollution of the snow cover and soil, establishing the relationship between the content of heavy metals in snow water and earthworms. In the course of the study, in all the samples, there was a significant excess of the content in the snow water of the components of the anti-ice reagents compared to their content in the background. On the basis of the results of the studies, it is possible to establish an uneven spatial distribution of heavy metals in the soil, especially cadmium. In the course of the study, we carried out a correlation analysis between the content of heavy metals in snow water and earthworms, as well as between the integral toxic load and the following indicators: number and mass of earthworms, the total concentration coefficient of heavy metals in earthworms. In the “snow-earthworm” system, a moderate correlation is observed between the correlation dependence for all the elements under consideration
AYMEE YANIRA RODILES CASAMAYOR, ALIANIS OFELIA MOYA SILVEIRA, MARGARITA VIEL FAJARDO, ROLANDO DURAND RILL, ALBERTO TURRO BREFF
Transformations that currently take place in Cuban Higher Education show the need to manage the communicative processes in order to ensure the synergy that facilitates the participation and involvement of all its actors in the fulfillment of the universities’ objectives. This report contains an analysis of the main conceptual theoretical references that are in close relation with the institutional communication in the Cuban university context. There is also a proposal that provides an integral vision of how to manage intra-university communication from a system with a process approach to contribute to the achievement of the objectives stated in the strategic planning of those higher education institutions as well as the methodology of the applied research. The accomplishment of this study allows arriving at objective conclusions where it is demonstrated the feasibility of the investigation, its validity and importance, in addition it laid the foundation for the development of future studies in relation to the elements analyzed
FRANCISCA NAVARRETE LIMONTA, LIANNE PENA VALIENTE
The “Alejandro de Humboldt” National Park is a protected area of national interest. Its insertion in the International Project “Strengthening the National System of Protected Areas” favored the first approach to the topic of economic valuation of natural resources in the search for financing for the conservation of ecosystems as a novel aspect in protected areas. The research method Case study, and the information available in the unit on the management of natural resources were, among others, the materials used in the economic valuation of the Environmental Water Service for the design of a Payment System for Environmental Services as a financial mechanism for conservation in the basin of the Toa. The categorization of environmental services of the park, the recognition of an institutional market of the water environmental service in the basin, through the tariff to be paid by the state beneficiaries, which allowed to determine the annual amount to be paid for the development of the conservation projects in the basin, as well as the scheme of the payment system presented in function of a sustainable management of the water resource, conditioned the economic recognition of the National Park s environmental services
MANUEL C. RIERA NELSON, ALEXIS FAVIER MENA
With the objective of evaluating the effectiveness of the inoculations with Arbuscular Mycorrhizal Fungi (AMF), in two yucca varieties (Manihot esculenta. Grantz) under different conditions of the Valley of Guantanamo, several experiments were developed, for them soil Brown sialiticos and Fluvisoles were chosen that belong together with the Cambisoles and Fluvisoles in the classification of the Word Reference Bases. (FAO, 2006). A design of blocks at random with four replicas was used and two study factors (three towns and three nutritional variants). The AMF isolate Rhizophagus intraradices and Glomus cubense were used, according to the soil type. The quantity of commercial roots and the yield were evaluated (t.ha-1). The results of the experiments demonstrated that the yucca cultivation increased its yield when it was applied efficient isolate of mycorrhizal, with independence of the differences under the conditions edafoclimatica of the Valley of Guantanamo
MARGARITA VIEL FAJARDO, AYMEE YANIRA RODILES CASAMAYOR, EMILIO VIEL FAJARDO
This investigation develops as a proposal a management program of public relations for the University of Guantanamo that contributes from the tools of this discipline to the model of pertinent institution for the local development. In the current social historic context of the Cuban university, there are no known theoretical referents on the activity of public relations as directive function of the institutional communication and its stamp in the university context. The participating observation, the questionnaire, the structured interview and the bibliographic or documentary analysis were used as principal instruments in the realization of this study.
MARIO CHIBAS CREAGH, FELICIA DEL CARMEN GOMEZ MARTINEZ
The work revealed the need to propitiate a change in the conception of teaching of Botany’s program. The purpose was to contribute the teaching of Botany in order that students become converted in multipliers of the information of environmental sustainability’s need to redirectional. The used methods consisted in various sources of information’ revision, the observation, opinion polls and interview students. His results offered improvement in the modes of acting for protection and his community’s environmental sustainability, coming to the conclusion to continue contributing to the quest of resolution of the problems socioenvironmental
NILSA DE LA CARIDAD ARGOTE VAZQUEZ, LIUVIS DEL TORO BERGONDO, YAIME LEYVA ROS
Environmental education is a training process that allows awareness of the importance of the environment, promotes the development of values and new attitudes that contribute to the rational use of natural resources and the solution of environmental problems that we face in our society. In this sense, a necessary change in university didactics is proposed, taking advantage of the potential offered by the study programs for the development of environmental education as a curricular strategy, highlighting the discipline field practices, from an ecosystem approach. In the present work a guide is approached that constitutes a methodological support from the process of teaching-learning, with an integrating approach that eliminates the subdivisions of the knowledge of the Biology and of other sciences and areas of the knowledge of this professional and makes possible a way of interdisciplinary and multidisciplinary action according to the 153 CONTEMPORARY PROBLEMS OF SOCIAL WORK demands raised from the professional model, from an instructional, educational and development perspective